Programme Summary
Master Content Creation, Keyword Research, Google Ads, Social Media Marketing, SEO, Email Marketing, and more with our Certificate in Digital Marketing programme.
Digital marketing is a powerful tool used by businesses to reach their target audiences. It involves creating and delivering content through multiple digital channels, such as websites, social media, email, and mobile applications. This enables businesses to increase brand awareness, generate leads, and drive sales.
This Certificate in Digital Marketing programme is intended to introduce students to all the different forms of digital marketing practice that exist today, enabling them to design and implement cutting-edge Digital Marketing strategies and campaigns.
The programme exposes students to those smart little techniques used by digital content creators to promote and make people discover their content online. This programme is for anyone with the desire to start up and run their own online business or those seeking to better sell on today’s ever-expanding digital platforms.
The Certificate in Digital Marketing Programme Outline
The programme consists of 9 courses (modules), which include the following:
COURSES
| SN | COURSE CODE | STATE | CREDIT VALUE | COURSE TITLE |
| 01 | WSD204 | C | 6 | Content Management System (WordPress) |
| 02 | WSD212 | C | 6 | Introduction to Digital Marketing & E-Commerce |
| 03 | WSD311 | C | 6 | Search Engine and Display Advertisement |
| 04 | WSD313 | C | 6 | Content and Social Media Marketing |
| 05 | WSD315 | C | 6 | Search Engine Optimisation |
| 06 | WSD317 | C | 6 | Electronic Payment Systems |
| 07 | WSD312 | C | 6 | Email and Affiliate Marketing |
| 08 | GDP211 | C | 6 | Graphic and Multimedia Design |
| 09 | WSD290 | C | 12 | Academic Project I |
| Total Credits: 58 | ||||
Entry Requirement
- GCE Ordinary or Advanced Level
- Good Knowledge of Windows or Linux
- Good Laptop at least an Intel core i3, i5 or i7
Duration
- Four (4) months including the submission of a supervised project.
Fees
- Registration: 10,000frs
- Tuition: 200,000frs
Certificate To Be Obtained
- Certificate in Digital Marketing issued by the Buea Institute of Technology.
Training Sessions
October to January / February to May / June to September
Job/Career Opportunities for Digital Marketing Graduates
A Certificate in Digital marketing offers a wide range of career opportunities in today’s digital landscape. Here are some of the key roles and career paths available to digital marketers:
- Digital Marketing Manager: This role involves developing and implementing digital marketing strategies, overseeing campaigns, managing budgets, and analyzing performance metrics to drive business growth.
- Social Media Manager: Social media managers are responsible for creating and executing social media strategies, managing social media accounts, engaging with the audience, and monitoring social media analytics.
- SEO Specialist: Search Engine Optimization (SEO) specialists focus on optimizing websites and content to improve organic search rankings. They conduct keyword research, analyze website performance, and implement on-page and off-page SEO strategies.
- Content Marketer: Content marketers create and distribute valuable and engaging content across various platforms. They develop content strategies, write blog posts, create videos, manage email campaigns, and optimize content for search engines.
- PPC Specialist: Pay-Per-Click (PPC) specialists manage paid advertising campaigns on platforms like Google Ads and social media channels. They conduct keyword research, create ad copies, optimize campaigns, and analyze performance to maximize ROI.
- Email Marketing Specialist: Email marketing specialists design and execute email campaigns to nurture leads, engage customers, and drive conversions. They segment email lists, create compelling content, and analyze email performance metrics.
- Analytics Manager: Analytics managers specialize in data analysis and help businesses make data-driven decisions. They set up and analyze website analytics, track campaign performance, and provide insights to optimize marketing strategies.
- E-commerce Marketer: E-commerce marketers focus on driving online sales and improving the customer experience. They develop strategies for product promotion, conversion rate optimization, customer retention, and user experience enhancements.
- Digital Marketing Consultant: Digital marketing consultants work independently or for agencies, providing strategic guidance and expertise to businesses. They assess current marketing strategies, identify areas for improvement, and recommend effective digital marketing solutions.
- UX/UI Designer: User Experience (UX) and User Interface (UI) designers create intuitive and visually appealing digital experiences. They ensure websites and applications are user-friendly, visually appealing, and optimized for conversions.
Online Application
Click the Apply Now button below to apply for our Certificate in Digital Marketing Programme or talk to us on WhatsApp to find out more!
